Should You Use WhatsApp for Customer Service with Alaaqat?

With more than 2 billion active users of WhatsApp around the world, it is considered as one of the most important applications in customer service.

In this article we will explain in more details, why you should use WhatsApp in customer service, and what is the benefits your business gains from that.

In addition to how Alaqaat -a leading CRM solution- can support an easy integration with WhatsApp platform for your business.

Why should use WhatsApp in customer service?

• Popularity: The main point is the popularity of this application, so as a business, you should reach your customers.  WhatsApp popularity comes from its user-friendly interface, the simple set up, the free cost, the security, and the easy to use.
  

• Instant Responsive: WhatsApp used to send and receive messages instantly in real time. These messages can be a text, voice messages, images, videos, documents, locations, and others. In addition to the ability of make a video and voice calls with high quality. That means a fast, instant, and efficient response to your customers.
  

• WhatsApp Business Platform: WhatsApp offers many tools to serve businesses. In January 2018 WhatsApp business platform was firstly released, with built in features that help businesses to improve their services, like (auto response, greeting message, away message, and others).
  

• WhatsApp business API: WhatsApp also offers WhatsApp business API (Application Programming interface) which allows developers to build their advanced tools and features to meet their business requirements. It is designed to serve medium-large sized businesses to enhance their services.
  

You can look up for more information about the difference between WhatsApp business platform and WhatsApp Business API in Using Alaaqat as WhatsApp Business API provider article.

• Integration ability:  WhatsApp business API enables the capability of integration with CRMs, Alaaqat support an easy way to integrate with whatspp business API, providing an improvement in customer responses and interactions based on data analysis and reporting.
  

• WhatsApp chatbots: the ability to create a chatbots is only available through whatsapp business API. Chatbots developed to provide an instant automated conversation. Chatbots interact 24/7 instantly with customer queries, with the ability to make many conversations at the same time.

WhatsApp business API integration with Alaaqat:

To help improve your customer service using WhatsApp, Alaaqat offers a streamline integration process with whatsapp business API.

The key advantages of integration WhatsApp with CRM system Alaaqat:

1. By using Alaaqat, you will find all your customer interactions in one place, so you don’t need to move between different platforms.

2. The interactions with your customers can be managed by more than one person.

3. Alaqaat like any other CRMs offers an analytical insights and reports, which reflects the way of customers response, interaction, and satisfaction.

4. The integration of WhatsApp with Alaqaat will help you to improve your marketing strategy based on your customers data history which includes their responses, interactions, and interests.

5. In general, the CRM system Alaqaat will help you to reduce amount of money could paid on traditional marketing plans.

We will list a brief overview of the integration below:

• Integration with Alaaqat is completely free, regardless of your subscription plan.

• A valid phone number should be used in WhatsApp business API.

• You should choose between using WhatsApp integrated with Alaqaat, or the WhatsApp application, since you can’t use both at the same time.

Alaaqat describes the easy step-by-step process of integration in integrating WhatsApp platform with Alaaqat documentation

For a successful customer service and management, whatsApp is an essential tool for targeting your audience, and absolutely you will boost your marketing performance by integrating with Alaaqat.