So, you received this message!
"Your account can no longer use WhatsApp."
This message indicates that your WhatsApp Business account has been banned, either temporarily or permanently, due to a violation of WhatsApp’s Business Policy or Terms of Service.

Introduction:

WhatsApp Business is a free app designed to help very small businesses communicate with their customers easily and efficiently. It includes all the features of regular WhatsApp, with additional tools such as the ability to add a business profile with name, type of business, address, email, and contact links. It also offers helpful features like quick replies, automated messages, and chat label to help businesses organize customer messages and respond faster. It also enables businesses to provide a more professional service and build trust with their customers by having an official, easy to reach presence.
WhatsApp Business allows multiple users to use the app across multiple devices. The account can be linked to up to five devices, including one phone and four additional devices per WhatsApp number.

But where does the problem arise?

As the business grows, the WhatsApp Business app can no longer keep up with increasing number of customer communication. as the app lacks advanced features like support for unlimited users, system integration, and smart automation.
At this point, some businesses may resort to methods that violate WhatsApp's terms and policies, such as using unofficial apps to manage the account, unapproved bulk messaging tools, or even simulating multiple users through unapproved solutions. While these methods may seem temporarily effective, they put the account at risk of being permanently banned by WhatsApp and undermine the company's credibility with customers.

Why might your WhatsApp Business account get banned?

Let’s take a closer look at the main reasons that can lead to your WhatsApp Business account being banned:

First: Violating WhatsApp Business's Terms or Policies

Engaging in activities that go against WhatsApp’s Terms of Service or Business Policy can result in your account being suspended or permanently banned. Common violations include using unauthorized automation tools, illegally collecting user data, or sending messages to users who haven't given consent. WhatsApp may take action to suspend or permanently ban your account without prior notice.
Even if your account is reactivated, repeat violations may result in more severe penalties, such as a permanent ban. Therefore, it's essential to understand and adhere to the official WhatsApp Business Terms of Service to avoid repeat violations.
Examples of activities to avoid:

• Using unofficial and modified versions of WhatsApp, such as WhatsApp GB.
• Using third-party tools to send thousands of messages automatically. WhatsApp can detect these tools and considers their use a direct violation of its terms.
• Sharing untrusted or prohibited links, such as links from competing platforms like Telegram or Signal.
• Using shortened links that hide the final destination, such as bit.ly. These types of links are sometimes used in phishing or scam attempts, and WhatsApp treats them as a potential security threat.

Sending bulk or excessively repetitive messages

Sending excessive promotional or repetitive messages, especially via bulk messages or broadcast lists, to numbers that have not previously interacted with your business, may increase the risk of your WhatsApp Business account being banned. If WhatsApp detects a high volume of outgoing messages in a short period, especially to unknown numbers, its system may flag the behaviour as spammy or automated, leading to immediate suspension or permanent ban. Consent-based messaging is essential to prevent these types of restrictions.
Examples of activities to avoid:

• Sending a large number of messages in a very short time (especially to unsaved numbers).
• Logging in repeatedly from different devices or in unusual geographic locations.

Getting Reported or Blocked by Many Users

WhatsApp closely monitors user activity to prevent spam, abuse, and harassment. If your WhatsApp Business account is reported and blocked by a large number of users, it may be considered a violation of WhatsApp's policies. In these cases, WhatsApp can suspend or even permanently disable the account without prior warning.
This is one of the most common reasons for a WhatsApp Business account being banned. This can be summarized as follows:

• Each time a customer selects "Report" or "Block Account," these behaviours are recorded by WhatsApp systems.
• When a large number of reports accumulate, the system may temporarily or permanently ban your account.
• When users mark your messages as spam or annoying, it lowers your Quality Rating, which increases the risk of a ban.

Tips for Unblocking WhatsApp Business Accounts

If you're wondering how to unblock your WhatsApp Business account, there are specific steps you can take to try to resolve the issue:

• If you think your account was blocked by error, you can contact WhatsApp Support and submit an appeal. Following the correct procedure may help you regain access and minimize disruption to your business.
• If your appeal fails, you can create a new WhatsApp Business account with a different number, but this carries some risks. Messages from an unknown number may appear suspicious to customers and increase the likelihood of being banned again.

The Best Way to Avoid Being Banned in the Future

To avoid having your account banned, it's recommended that you upgrade to the official WhatsApp Business API. This is WhatsApp’s approved method for sending bulk promotional messages in full compliance with its policies. Building a strong brand presence on WhatsApp, such as obtaining the blue verification badge, enhances your credibility, reduces the risk of being banned, and increases customer trust.
By using "Alaaqat" as your WhatsApp Business API service provider with very simple and easy integration steps, you can send promotional messages in an organized and secure manner, while fully complying with WhatsApp policies. This will positively impact your business's reputation and ensure continued effective communication with your customers.