Do we need a WhatsApp provider or a reseller?

No. You connect your own official WhatsApp Business number through Meta's signup flow inside Alaaqat, and register it yourself.

Can we import our existing student list?

Yes — CSV or Excel, mapping your columns to your fields, with a file of any rows that failed so you can fix and retry. Import is on every plan, including free.

Can we stop one branch from seeing another branch's students?

Yes. Permissions are set per team and can be limited to the records a user owns, or the records their team owns.

Can it connect to the systems we already use?

Yes — a REST API with scoped access tokens, and outbound webhooks that fire when records change.

Does it collect tuition payments?

Alaaqat issues invoices, tracks their status and exports them as PDF. Taking the payment itself stays with your existing payment method.

Can we start without paying?

Yes. The free plan connects one number per channel and includes the inbox, the records, an automation rule, a dashboard and two-factor authentication.

For training centers, schools, universities & online course creators

Every student, every conversation, every request — in one place

Alaaqat puts WhatsApp, Messenger and Instagram in one inbox — with a record for every student, a registration pipeline you can actually see, and the fees and requests that follow, in the same place.

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One shared inbox
WhatsApp, Messenger and Instagram inquiries on one screen, with the student's record beside the chat.
A record for every student
Your own fields: level, branch, guardian, placement score, registration status.
A visible registration pipeline
Every registration moves through your own stages, from first inquiry to registered.
Announcements to the right list
Term news and reminders over official, approved WhatsApp templates.

Registration season shouldn't run on five personal phones

Inquiries land on WhatsApp, Instagram and Messenger at once, and nobody knows who already replied — or whether anyone did.
The same twenty questions every day: the fees, the schedule, the levels, is there still a seat.
The student list lives in a spreadsheet, the conversation lives on a phone, and the two never meet.
An employee leaves, and every parent's conversation history leaves with them.
Announcing a new term or a schedule change means copying a message a hundred times, or an unofficial group nobody controls.

None of this is a staffing problem. It's a tooling problem.

Your institution, in your own words

Alaaqat's records are yours to define. Nothing here is a workaround — these are the six record types, renamed and re-fielded to match how a school or an institute actually works.

ContactA student, an applicant, a trainee, or a parent/guardian
CompanyA branch, a partner school, or a company sponsoring its employees' training
DealOne registration — this student, this course, this term — moving through your stages
TicketA request or a complaint: a certificate, a transfer, a schedule conflict, a refund
ProductA course, a program, a level, or a package
InvoiceTuition, a term fee, or an installment — issued and tracked, with a PDF

Add the fields you actually use

Student ID
Grade or level
Branch
Guardian's phone
Placement test score
Registration status
Start date
How they heard about you

Text, dropdown, number, currency, date, yes/no, phone, image, or a field that points at a user or a team.

Rename the pipeline stages to yours

Inquiry
Information sent
Placement test booked
Test completed
Offer sent
Registered
Withdrawn

Everything your admissions desk runs on

Six parts of the same platform, each doing a job your team is doing by hand today.

Admissions — WhatsAppSara's guardian

Good morning, is there still a seat in level 3?

Good morning 👋 Yes, level 3 opens on the 12th. Here are the programs and the fees.

Perfect. How do we book the placement test?

Student record

LevelLevel 3 — English
BranchMain branch
GuardianUmm Sara
Registration statusInformation sent

Shared inbox

Every channel a parent or a student actually uses — in one screen

WhatsApp, Messenger and Instagram Direct arrive in the same inbox, live, with unread counts per channel. The student's full record — level, branch, guardian, registration status, past requests — sits beside the conversation while your team types. Replies your staff send from the WhatsApp app itself still show up in the thread.

Search and filter conversations by any field — level, branch, registration status.
Every student has an owner and a team, so nothing sits unanswered by accident.
Restrict a branch's staff to that branch's students only.

Connect your WhatsApp number

1Sign in with Meta, inside Alaaqat
2Pick your WhatsApp Business account and number
3Register the number with its 2-step PIN
4Set your business profile — and start receiving

No reseller, no waiting list.

WhatsApp Business API

Your official WhatsApp number, live in minutes — no reseller in between

Connect your number through Meta's own signup flow, inside Alaaqat. Register it with its PIN, set your business profile, and start receiving. Your existing chat history comes across with it. This is the step every competing product makes you wait two weeks and a sales call for.

The official Cloud API — a verified business, not a personal number.
Connect several numbers, one per branch or department.

Broadcasts

Tell every parent about the new term. Once.

Build a WhatsApp template — with your logo, a photo or a document in the header, the parent's name in the body, and buttons at the bottom — submit it to Meta for approval, then send it to exactly the list you want: level three, this branch, registered but unpaid. You see the recipient count before you send, and a delivery log for every recipient afterwards.

Approval status tracked automatically — you always know if a template is live.
Templates in over sixty languages.
Design your own professional templates — an image or a document in the header, your text, and buttons that reply, open the registration page or dial the branch.

Rule — new inquiry

TriggerWhen a message is received

ConditionAnd it is from a new contact

ActionSend the saved reply: programs & fees

ActionAssign to the Admissions team, by turn

Automation rules

The first reply goes out before anyone opens the laptop

Set a rule: when a message arrives from someone new, send the course list and the fees straight away, then hand the conversation to the admissions team by round-robin so it lands on a real person's plate. Branch on what the message says, on which channel it came from, or on anything in the student's record.

Wait, then follow up — a rule can pause before its next step.
Update a field automatically — mark the inquiry's source, or its level.

Saved reply — programs

Which program are you asking about?

English — General

English — IELTS

Kids program

Open the registration page

Saved replies

The fee list, the schedule, the location — one click, every time the same

Build a shared library your team pulls from as they type — and go past plain text: WhatsApp reply buttons, a list menu of your programs, a button that opens the registration page or dials the branch, or a request for the parent's location.

Same answer from every agent, in every branch.
Carousel replies on Instagram to show several programs at once.

Admissions dashboard

128New inquiries this week
46Registrations this term

Registrations by stage

Inquiry
Information sent
Placement test booked
Offer sent
Registered

Dashboards and permissions

See the funnel. Decide who sees what.

Build dashboards over your own fields — registrations by stage, inquiries by source, open requests by type, expected revenue this term — as scoreboards or charts you drag into place. Then set permissions per team, down to the record: this branch's coordinators see this branch's students, and nothing else.

Around 130 permissions, assigned to teams rather than scattered per person.
Bring your student list in from Excel, and take your data out whenever you want.
Two-factor authentication on every plan, including the free one.

From an Instagram ad to a registered student

One inquiry, end to end, without anyone copying anything into a spreadsheet.

1A parent taps your ad and messages you. Alaaqat records which ad it was.
2A rule replies instantly with your programs and fees, as a list they can tap.
3The same rule assigns the conversation to admissions, by turn.
4A coordinator opens the chat, sees the record beside it, books a placement test and moves the registration to the next stage.
5The student registers. An invoice is issued and tracked against the record.
6Next term, they're in the segment that receives the returning-students announcement.

Whichever kind of education business you run

Training centers, institutes and language academies

Your whole funnel is a WhatsApp conversation. Give it a pipeline.

Track every inquiry to a registration, by course and by term.
Broadcast the new cycle to everyone who finished the last one.
Issue and track course fees and installments.

Private schools

One official number for parents, instead of six personal ones.

Admissions inquiries, transfer requests and complaints, each as a tracked record.
Announcements to a single grade, a single branch, or everyone.
Each branch's staff sees only that branch.

Online courses and e-learning

You already pay for the ad. Don't lose the reply.

See which ad started which conversation.
An instant first reply, at 2am and on Fridays.
Segment your list by what they bought, and sell them the next level.

Universities and higher education

Many departments, one platform, strict boundaries between them.

Teams per faculty or department, with record-level access limits.
A scoped REST API and outbound webhooks to sit alongside your existing systems.
Admissions campaigns to precisely the applicants you mean.

Arabic wasn't translated in. It was designed in.

Alaaqat's interface was built from scratch, without an off-the-shelf component library, because none of them handle right-to-left properly. Arabic and English throughout, with your own timezone, currency, calendar system and clock format.

Questions education teams ask

Alaaqat doesn't deliver lessons or take attendance. It handles everything around that: the inquiries, the registrations, the parent communication, the requests and the fee records. It runs alongside your academic system, and connects to it through the API.

Start with your busiest channel. Add the rest when you're ready.

Connect one WhatsApp number, import your student list, and see one registration season run in one place. The free plan is enough to judge it.

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See all plans

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