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For brokerages and agencies, developers and off-plan sales, property management and rentals

Every property enquiry, in one inbox your company owns

Alaaqat pulls your WhatsApp, Messenger and Instagram enquiries into one place, puts every buyer on a named agent within seconds, and keeps the follow-up going until the deal closes — or until you know exactly why it didn't.

  • One inbox the company owns

    WhatsApp, Messenger and Instagram enquiries on one screen, with a number per branch, per project or per agent.

  • Instant reply, fair distribution

    An automatic answer within seconds at any hour, then the lead goes to an agent by turn — not to whoever is awake.

  • A pipeline shaped like a deal

    Viewing, offer, reservation, contract, handover — your own stages, with amounts, close dates and lost reasons.

  • Know what closed the deal

    An original source with two drill-down levels on every deal, so the ad spend is finally answerable.

Your busiest sales channel is a phone in someone's pocket

None of this is a discipline problem. It's what happens when a business closing six- and seven-figure deals runs its entire pipeline inside a chat app.

Capture the lead, convert the buyer, prove the spend

Alaaqat is where your buyers, sellers, tenants and the deals between them live, from the first message to the signed contract.

01

Capture every enquiry

Portal ads, reels, campaigns and signboard QR codes all point at a click-to-chat link, and every message lands in one queue owned by the company. A contact record is created from the conversation — nobody retypes a phone number.

02

Convert more buyers

Rules answer instantly at any hour, Round Robin puts every lead on a named agent, and each deal carries a stage, an amount and a close date — so follow-up is a filtered list, not somebody's memory.

03

Prove what's working

Leads by source, deals by stage, deal value by agent, closed-lost reasons — grouped from your own fields on dashboards you build, so next month's budget is an argument you can win.

Everything around the deal, in one place

Eight parts of the same platform, each doing a job your sales floor and your marketing team are doing by hand today.

Sales — WhatsAppOmar K.

Click-to-chat link: portal ad — Marina Heights, 3-bed

Hi, is the 3-bedroom in Marina Heights still available? What's the price?

Hello 👋 Yes — 3-bed, 168 m², from AED 1.85M, handover Q4 2027. Would you like to see it this week?

Yes. Is there a payment plan on it?

Contact record

  • Property typeApartment · 3 bed
  • DistrictMarina
  • Budget range1.5M – 2M
  • PurposeInvestment
Unified inbox

Every ad, every reel, every branch number — one queue

WhatsApp Business, Facebook Pages and Instagram Direct arrive in the same real-time inbox, with every connected number, page and account as its own tab. Connect a number per branch, per project or per agent, and the conversation belongs to the company from the first message — not to a personal phone that walks out the door in six months.

  • Multiple official WhatsApp numbers, Facebook Pages and Instagram accounts on one account, each with its own team.
  • Media and voice notes captured on the record, with the contact's profile panel open beside the conversation.
  • A click-to-chat link generator: a wa.me link with a pre-filled message, for a portal ad, a reel, a website button or a signboard QR code.
  • Saved replies, including WhatsApp interactive list templates and Instagram generic templates — the price list answered in one tap.
  • Agent online status, so a manager can see who is actually on the floor right now.
Rule — off-plan enquiry
TriggerWhen a message is received
ConditionAnd it contains "Marina Heights" or «مارينا هايتس»
ActionSet Project = Marina Heights
ActionAssign to the off-plan desk, by turn
ActionSend the saved reply: payment plan & handover
Automatic routing

A 2 a.m. enquiry gets an answer at 2 a.m.

A visual workflow builder, started by an incoming or outgoing message. Branch on what the message says, on which channel or platform it arrived from, or on anything already stored on the contact — then reply, assign, wait, or set a field. Deterministic rules you can read line by line: keywords, patterns and filters, nothing you have to take on faith.

  • Conditions on the message: contains, starts with, ends with, matches a pattern, word count — plus channel, platform and any contact-field filter.
  • Round Robin and Least Assignments — split the portal leads fairly across the sales floor with no manager in the middle.
  • Route anyone who mentions a project name straight to the off-plan desk, and everyone else to general sales.
  • Set a field from the first message: an enquiry mentioning a district or a budget tags itself. Segmentation with no data entry.
  • A wait step, then a saved reply or an approved template — so the quiet buyer gets a nudge tomorrow instead of never.
Contact properties
  • نوع العقارProperty typeDropdown
  • المنطقةDistrictDropdown
  • الميزانيةBudget rangeCurrency
  • عدد الغرفBedroomsNumber
  • المشروعProjectDropdown
  • تاريخ التسليمHandover dateDate
  • طريقة التمويلFinancingDropdown

Your own fields, in your own groups — added without a developer.

Your own fields

Build the CRM around the data the industry actually runs on

Contacts, Companies, Deals, Tickets, Products and Invoices are all fully customizable, and the ones you don't use can be switched off. Add property type, district, budget range, bedrooms, unit number, project, handover date, financing and purpose — as text, dropdown, date, number, currency, image, phone, yes/no, user or team fields, organized into your own named groups. No developer, no ticket, no waiting.

  • Notes, files and folders, a full activity timeline, an owner and a team on every record, plus links to related records.
  • Saved views with advanced filters — every buyer looking at 3-bedroom units in one district under a budget, as a list you keep.
  • Bulk update, CSV import and export, so bringing your existing buyer and tenant list in is an afternoon, not a project.
  • Duplicate-contact merge with conflict resolution: the same buyer with two numbers becomes one record again.
  • Model a unit or a project as fields on a deal, or in the product catalogue — the property detail sits on the transaction it belongs to.
Deals — this month
ClientStageAmount
Omar K.Viewing1,850,000
Layla H.Offer sent2,400,000
Faisal A.Reservation980,000
Mona S.Lost — price1,200,000

Open pipelineAED 5,230,000

Deal pipeline

Viewing, offer, reservation, contract, handover — renamed to yours

Deals ship with a default set of stages, and the stages are yours to rename. Each deal carries an amount and a currency, a forecast amount, a probability, a close date, a payment date and a handover date — so a quarter is a number you can defend rather than a feeling in the room.

  • Forecast amount, probability and days to close — see the commission the quarter is actually carrying.
  • Closed-won and closed-lost reasons: record why a buyer walked, then read it back as a report.
  • An original source with two drill-down levels on every deal, so it traces back to the campaign that produced it.
  • Terms and conditions, negotiation points and next steps as fields on the deal — the handover note that survives the agent.
  • An owner and a team on every deal, and a stage breakdown that shows exactly where deals die.
Project launch broadcast

Audience

  • Property type is Apartment
  • Bedrooms is 3 or more
  • District is Marina
  • Recipients1,284
  • Duplicates removed23
  • Already received it0

Approved template · Marketing · Arabic

Launches & campaigns

Launch a project to exactly the buyers who asked for it

Official WhatsApp message templates — Marketing, Utility and Authentication — with header text, media, a location and buttons, including offer and copy-code buttons. Meta's approval status is tracked in the app, so you always know whether a template is approved, pending, rejected, paused or in appeal.

  • The audience is built from contact filters — district, budget, unit size, project interest — with a live recipient count before you send.
  • Duplicate numbers are skipped automatically, and anyone who already received the broadcast is excluded by default.
  • Optionally limit a send to contacts who have messaged you before — the safer list when a template is marketing.
  • Your daily WhatsApp limit and your monthly plan quota shown as live meters, so a launch never dies halfway through.
  • A delivery log for every recipient and a notification when the broadcast completes. Sends run when you press send.
Requests — Marina Heights
  • Snagging list — unit 1204Handover · High priorityWaiting on us
  • AC not cooling — unit 806Maintenance · MediumWaiting on us
  • Handover date queryAfter-sales · LowWaiting on contact
  • Service charge query — unit 402Billing · LowClosed

Open requests3

After-sales & maintenance

Snagging lists and maintenance requests, tracked to closure

The handover snag, the tenant whose air conditioning failed, the post-sale complaint that arrived at 11 p.m. — each becomes a ticket with a category, a priority and a status that says who it is waiting on, instead of scrolling back through a chat thread to find out whether anyone dealt with it.

  • Your own categories and three priority levels, so an urgent leak doesn't sit behind a paint touch-up.
  • A status that names the blocker: new, waiting on the contact, waiting on us, closed.
  • The source channel on every request, plus an owner, a team, a resolution and a close date.
  • Handover snagging, tenant maintenance and post-sale complaints all use the same object — one queue, your own labels.
InvoiceINV-2041

Bill to Omar K.

  • Agency commission2% of AED 1,850,00037,000
  • Reservation depositUnit 1204 · Marina Heights50,000
  • Subtotal87,000
  • VAT 5%4,350
  • TotalAED 91,350

Unpaid · due in 7 days

Invoices & commission

Reservation deposits, agency fees and commission, invoiced properly

Build an invoice from line items with quantity and unit price, add a percentage or fixed discount, a percentage or fixed tax and any fees, and read the subtotal, net and total off the bottom. Bill-to and company details, a due date, comments, a paid status and PDF output are all there — and the PDF goes straight into the conversation the deal came from.

  • Commission invoices, reservation deposits and agency fees, each as its own line with its own tax treatment.
  • Rent and service-charge billing for managed units, with a paid status you can filter and total.
  • A product and service catalogue with its own custom fields — reservation fee, agency commission, service charge, reusable and priced.
  • PDF output, so the buyer gets a document rather than a number typed into a chat.
Sales dashboard
  • 1,472Leads this month
  • 1.6MAverage deal size

Deals by stage

  • Enquiry
  • Viewing
  • Offer sent
  • Reservation
  • Contract
Dashboards & reporting

Leads by source, deals by stage, commission this quarter

Build as many dashboards as you have audiences — one for the sales floor, one for marketing, one for the board — with widgets you resize and reposition. Scoreboard widgets count, sum or average any field on any record type, and object report widgets sit beside them.

  • Leads by source and by campaign, so the portal that produced nothing this quarter is visible rather than assumed.
  • Deals by stage, average deal size and total value — the pipeline as a shape, not a spreadsheet.
  • An agent leaderboard built from your own fields: deals closed, value carried, leads answered.
  • Closed-lost reasons grouped and counted — price, financing, timing, chose another agency — as the report that changes next quarter.

Whichever side of property you're on

The same platform, pointed at three very different problems.

Brokerages & agencies

Your leads live on your agents' phones — and walk out the door with them.

  • Every portal ad, reel and campaign points at a click-to-chat link, so the conversation starts in the company's inbox.
  • Round Robin or Least Assignments splits the floor's leads fairly, with no manager sitting in the middle.
  • An instant saved reply goes out the moment an enquiry lands — at any hour, in Arabic.
  • Owner-only visibility: an agent sees their own buyers, a branch manager sees the branch.
  • Export switched off per role, so a departing agent cannot take the database with them.
  • An agent leaderboard, leads by source and closed-lost reasons on a single dashboard.

Developers & off-plan sales

A launch is either a week of copy-pasting to hundreds of numbers, or one filtered send.

  • Build the launch audience from contact filters — unit size, district, budget, project interest — with a live count before you send.
  • Approved WhatsApp Marketing templates with a media header and buttons, for launches, price changes and open-house invitations.
  • Payment date, handover date, forecast amount and probability on every deal, so the quarter is a number.
  • Broker partners and agencies as company records, with the deals they introduced attached to them.
  • Custom fields for project, unit, payment plan and financing, modelled on deals or in the product catalogue.
  • Reservation deposits invoiced as PDFs, with the fee, the tax and the paid status on them.

Property management & rentals

The building talks to you all day: snagging, maintenance, renewals, service charges.

  • Tenant maintenance and handover snagging as tickets with a category, a priority, an owner and a resolution.
  • A status that names the blocker — new, waiting on the tenant, waiting on us, closed.
  • Approved Utility templates for renewal and payment reminders, sent to a filtered list of tenants.
  • Lease start, lease end and rent amount as your own date and currency fields on the tenant's record.
  • Rent and service-charge invoices with line items, tax and a paid status, output as PDF.
  • A team per building or per portfolio, each seeing only its own tenants.

Three rules that do most of the work

Not fixed templates you can't change — this is what the rule builder looks like in practice.

Instant first reply

  1. A message arrives
  2. From a contact you've never spoken to
  3. Send the saved reply: price list and viewing options
  4. Assign to the sales team, by turn

Off-plan routing

  1. A message arrives
  2. Containing a project name
  3. Set Project on the contact
  4. Assign to the off-plan desk
  5. Send the saved reply with the payment plan

Quiet-buyer nudge

  1. A price enquiry arrives
  2. Set the budget range on the contact
  3. Wait 24 hours
  4. Send the follow-up message

Your database stays yours when an agent leaves

Permissions are granular per record type and per action, and they attach to teams — so access follows the role rather than the person. Agents, branch managers, marketing and the back office each see what the job needs, and nothing beyond it.

Connect it to everything that already sends you leads

A documented REST API and webhooks on every record type mean the systems you already run — your website, your lead feed, your accounting, your reporting — can push enquiries in and pick events back up. Build the connection once, and it keeps working while you sell.

REST API with scoped tokens

Read and write contacts, companies, deals, tickets, products and invoices, with access tokens scoped to what the integration actually needs.

Webhooks on every object

Create, update and delete events for contacts, companies, deals, tickets, invoices and products — including their properties and notes.

Push your website leads in

Post an enquiry from your own site's form straight into the CRM, so it lands in the same queue as everything from WhatsApp.

Send closed deals downstream

Fire a webhook when a deal closes and let accounting, reporting or anything else you run pick it up.

If it can call an HTTP endpoint or receive a webhook, it can talk to Alaaqat — a portal, a lead feed, a middleware tool or something your own team wrote. Most agencies have their main lead source wired in within a day.

Arabic wasn't translated in. It was designed in.

Alaaqat has a full Arabic interface with genuine right-to-left layout — the team turned down the UI libraries that couldn't handle it properly rather than ship a mirrored stylesheet. Your agents work in Arabic, your buyers are messaged in Arabic, and whoever wants English gets English on the same records.

What you get before you spend anything

There is a free plan, and Starter, Business and Enterprise above it, where Enterprise limits are agreed with you.

A genuinely free plan

Start without a card, connect a number, and see a month of enquiries in one place before you decide anything.

Unlimited contacts, every plan

Including the free one. The size of your buyer database is never the thing that forces you to upgrade.

Contact import on every plan

Bring your existing buyer, seller and tenant lists in from day one — CSV import isn't held back for paid tiers.

Support and documentation

Standard, Priority and High-priority support depending on plan, and the full product documented at docs.alaaqat.com.

Questions property companies ask

Yes — through the open API. Alaaqat ships a documented REST API with scoped access tokens, plus webhooks that fire on create, update and delete for every record type. A lead feed, a portal that can post to a URL, your own website form or a middleware tool can push enquiries straight into the same queue as WhatsApp, and pick events back up when a deal moves. It is a supported, documented route, and for most teams it is about a day of a developer's time.

Start with the number your buyers already message

Connect one WhatsApp number, import your contact list, and run a month of enquiries in one place. Unlimited contacts on the free plan — that's enough to judge it.

See all plans

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